Are you looking for OTT full form? Or OTT platform full form? Well, OTT stands for “Over The Top”. All the OTT platforms in India are growing in popularity in 2021. Therefore with each passing month, a new OTT platform is getting added to the list of OTT platforms in India. If you’re looking for the best or top OTT platforms in India, then this blog will answer all your questions and more.
Blog read time: 10.10 mins
In this blog, you will find:
– What is the meaning and history of the OTT platforms in India?
– List of all the OTT service providers in India.
– Review of the best OTT platforms in India.
– Comparing the top 3 OTT services in India.
– Pros and cons of Over-The-Top usage.
Finally, we hope you find our research interesting and enjoyable.
The year 2020 saw the rise of OTT platforms’ viewership. There are now 40+ OTT service providers in India. It’s a ₹50 billion industry. The number of OTT platforms in India is growing, and so is the channel list.
What is OTT’s full form, and what does it stand for?
OTT full form is “Over The Top”, that is OTT stands for “Over The Top” service.
What is an OTT platform?
The meaning or the full form of OTT is “Over-The-Top”. OTT platforms provide a service that streams media/audios/videos directly to viewers over the internet. So a good example would be the “Video On Demand” (VOD) service. In such a type of service, you pay a subscription fee and get to watch the available videos on a mobile, tablet, laptop, computer, and TV. Also, you get the flexibility of watching it anywhere, anytime.
Following are the major categories of OTT platforms:
- Advertising video on demand (AVOD)
- Subscription video on demand (SVOD)
- Freemium & transactional video on demand (TVOD)
In 2021 subscription-based market (SVOD) continued to grow significantly. This OTT type is the focus of this article.
Youtube is also an OTT platform. It’s the biggest OTT platform in India. We’re not considering it for this post because it would be a separate blog in itself. Plus, everyone already knows about it. 🙂
How are the OTT platforms different from cable and tv services?
The main difference is that you can choose what to watch and when to watch. Another huge advantage is you can pause and play. Following are other comparisons between OTT and cable/TV service.
|OTT service||Cable/TV service|
|Requires an internet connection.||Requires either a cable, dish, set-top-box.|
|You can choose what to watch and when to watch.||It has fixed programs running at predefined times on selected channels.|
|You can pause and play.||No such option.|
|Higher ROI, thus costing less.||Lower ROI, thus costing more.|
|You can binge-watch an entire web/TV series in one go.||TV episodes are available as per the scheduled time.|
|There are no device type restrictions. Most modern devices support OTT.||Works only with TV.|
How did the OTT Platforms start in India?
In 2008, Reliance Entertainment started BIGFlix. This introduction began the journey of Over-The-Top (OTT) platforms in India. The nexGTv in 2010 was the first mobile app. It was the one who started live streaming TV and on-demand services in India. And ever since then, OTT platforms in India haven’t looked back. It’s growing from strength to strength.
Did you know: Indian Premier League (IPL) 2013 were the first cricket matches to be live-streamed on the OTT platform.
What is the complete list of OTT platforms in India?
OTT platforms in India are growing, and so is the channel list of OTT platforms in India. Regional content channels are also increasing. The kings of the channel list are still Hotstar, Prime and Netflix in 2021. Check the complete channel list of OTT platforms in India here. This list of OTT channel also contains the content language for your ease.
What effect did lockdown have on OTT platforms, especially video-on-demand services?
Lockdown is an emergency protocol that prohibits people from leaving a specified area. The Covid-19 pandemic has gripped the world since 2020. So to stop the human-to-human spread, many countries went into lockdown. India also asked its citizen to stay at home.
With nothing much to do at home, the usage of OTT started growing. Especially in metro cities, where the internet infrastructure was already in place. The speed and cost of internet plans gave a significant boost to usage. Airtel, Reliance Jio, BSNL, Vodafone, etc., made the internet and made the OTT platforms more accessible to the general public.
Usage statistics for 2020:
– The five metro cities account for 60% of OTT usage.
– Indians under the age of 35 years account for 90% of usage.
– Males account for 80% of usage.
Due to lockdown, the movie theatres were also closed. Filming of movies and TV series had also stopped. Thus making OTT platforms the only option available for watching the content of our choice. Also, the vast collection of movies and tv/web series makes it an irresistible opportunity.
OTT made binge-watching possible
Binge-watching means watching several episodes of a TV series back-to-back. It’s also called binge-viewing or marathon-viewing. It was impossible with cable/TV because an episode of a TV series is released once every week. OTT platforms release the entire TV series’ season, containing all the episodes, in one shot. Hence binge-watching became a possibility.
Amazon’s Fire TV Stick
Amazon’s Fire TV Stick is a content streaming device that lets you access OTT Platforms on your TV. Thus converting your ordinary TV to a Smart TV.
NOTE: All the latest TV support this device, but still confirm if the Fire TV Stick device and its features are compatible with your TV and sound equipment.
Complete OTT platform list in India (with content language)
Following is the list of OTT platforms in India. This OTT platforms channel list is regularly updated. It contains the most famous OTT platforms in India currently functional. We have also provided a list of languages that the content is available. If we missed any OTT, then do let us know.
|OTT Platform||Content languages|
|Airtel Xstream||Hindi, English, Telugu, Tamil, Kannada, Bengali, Marathi|
|ALTBalaji||Hindi, Telugu, Tamil|
|Amazon Prime Video||Marathi, English, Hindi, Telugu, Tamil, Bengali|
|Asianet Mobile TV||Malayalam, Tamil, Kannada, Telugu, Hindi|
|BIGFlix||Hindi, Telugu, Tamil, Bengali|
|Cinemas of India||Hindi, Malayalam, Telugu, Tamil, Marathi, Bengali, Punjabi|
|Disney+ Hotstar||Hindi, English, Malayalam, Telugu, Tamil, Bengali, Kannada, Marathi|
|Eros Now||Hindi, Telugu, Tamil, Punjabi|
|Hungama Play||Hindi, English, Telugu, Tamil|
|JioCinema||English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati|
|Joy Tv||English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati|
|Lionsgate Play||English, Hindi|
|MX Player||Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English|
|Netflix||English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada|
|ShemarooMe||Hindi, Telugu, Gujarati|
|SonyLIV||Hindi, English, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi|
|Spuul||Hindi, Telugu, Tamil, English|
|Sun NXT||Tamil, Telugu, Kannada, Malayalam, Bengali, (Marathi coming soon)|
|Tubi Tv||English, Hindi|
|TVFPlay||Hindi, Telugu, Tamil|
|Ullu App||Hindi, Telugu|
|Viu||Hindi, Telugu, Tamil|
|Voot||English, Hindi, Telugu, Tamil, Bengali,|
|Vuclip||Hindi, Telugu, Tamil|
|YouTube Movies||English, Hindi,|
|YuppTV||Hindi, Telugu, Tamil, Kannada|
|Zee5||Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English|
Review: The best 5 OTT platforms/streaming services in India
There are 40+ OTT video-on-demand platforms providing video streaming services in India. Following are the top 5 OTT Platforms/video-streaming services in India. Are these the best in the OTT platforms in India? I think so, if not the best, but they are industry leaders.
Hotstar (now Disney+ Hotstar)
First on our list of OTT platform in India is Disney+ Hotstar. Star India owned Hotstar and was launched in 2015. It is the most dominant video streaming service in India. It has more than 300 million active subscribers.
In 2019, The Walt Disney Company acquired its US parent company 21st Century Fox. Since April 2020, Disney+Hotstar came into existence.
Cricket world cup (2015), Game of Thrones series (2016), and Indian Premier League (2019) live streaming gave it a significant viewership share.
Disney+ Hotstar subscription cost
Subscription pricing for the VIP plan is ₹399/year, and for the Premium plan is ₹299/month or ₹1,499/year.
Benefits available with Disney+ Hotstar subscription
With the VIP plan, you get the following:
- HD quality streaming.
- Disney+ movies, Marvel superhero movies and kids show. All in dubbed language.
- You can watch it on a single screen at-a-time.
- Content has ads.
- No Disney+ originals.
With the Premium plan, you get the following:
- FHD quality streaming.
- All English and dubbed movies.
- Ad-free content.
- You can watch it on two screens at-a-time.
- Disney+ originals.
Languages available in Disney+ Hotstar
The content is available in Marathi, Hindi, Telugu, Malayalam, Tamil, Kannada, Bengali, English and Indonesian.
Link to Disney+ Hotstar subscription
Upcoming content on Disney+ Hotstar
Amazon Prime Video
Second, on our list of OTT platform in India is Amazon’s Prime. Amazon Prime Video or Prime video came to India in 2016. It started in the United States in 2006. Amazon Inc owns it. It is also available in the US, UK, Germany, Australia, Canada, etc.
It has a vast library of movies and TV series. The company also produces original content like Family Man, Mirzapur, etc.
Amazon Prime is the second most subscribed program in India. Because of its low cost and good quality content.
It also has many famous old TV shows like Seinfeld, The Big Band Theory, The Office, etc.
Amazon Prime Video subscription cost
Subscription pricing is ₹129/month or ₹999/year.
Benefits available with Amazon Prime Video subscription
- Unlimited free and fast delivery on Amazon Store.
- Ad-free music on Prime Music.
- Watch movies and TV series on Prime Video.
- Read ebooks and comics on Prime Reading.
- Enjoy free in-game content available on Gaming with Prime.
Languages available in Amazon Prime Video
The content is available in Marathi, English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, and Gujarati.
Link to Amazon Prime Video subscription
Click on the banner
Upcoming content on Amazon Prime
Third, on our list of OTT platform in India is Netflix. Netflix Inc is the parent company. It launched Netflix in the US in 1997. In 2016, Netflix launched its video streaming service in India. It is also available in many countries like the US, UK, Germany, France, Australia, etc.
They are famous for their Netflix Original content production. They have created high budget TV shows and movies. Following are some examples of original content: House of Cards, Money Heist, The Crown, Peaky Blinders, Sacred Games, and many others.
It has the most expensive membership of all the services. It has less number of members but has the highest watch time. This data means that it has the best content but is expensive for many.
Netflix subscription cost
Subscription pricing is between ₹199/month to ₹799/month, depending on the plan type you buy.
- The mobile-only plan is ₹199/month
- The basic plan is ₹499/month
- The standard plan is ₹649/month
- The premium plan is ₹799/month.
Benefits available with Netflix subscription
Following is the difference between the plans
- Mobile-only plan: you can watch only on one mobile at-a-time at 480p resolution.
- Basic plan: you can watch on one device at-a-time at 480p resolution.
- Standard plan: you can watch on two devices at-a-time at 1080p resolution.
- Premium plan: you can watch on four devices at-a-time at 4K+HDR resolution.
Languages available in Netflix
The content is available in English, Hindi, Telugu, Tamil, Bengali, Malayalam, and Kannada.
Link to Netflix subscription
Upcoming content on Netflix
Fourth, on our list of OTT platform in India is Zee 5. In 2013, Zee entertainment launched its OTT platform DittoTV. DittoTV was an aggregator service that contained shows from across all media channels. Shows from Star, Sony, Zee, etc., were available in it.
So it dissolved DittoTV in 2018 and created Zee5.
It has 1000+ movies and 100+ live TV channels.
Zee5 subscription cost
The Premium (All Access) subscription pricing is ₹99 for one month, ₹299 for three months, ₹599 for six months, and ₹999 for one year.
The Zee5 Club subscription pricing is ₹365 for one year. It also gives you partial access to Zee5 and ALT Balaji’s content.
Benefits available with Zee5 subscription
You would get the following benefits:
- Latest TV shows from ZEE before the telecast
- Zindagi TV shows
- Zee5 originals
- ALT Balaji shows
- 1000+ movies
- Stream on five devices at-a-time.
Languages available in Zee5
The content is available in Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English.
Link to Zee5 subscription
Upcoming content on Zee5
Fifth, on our list of OTT platform in India is Sony LIV. In 2013, Sony Pictures Networks India Pvt. Ltd launched its OTT platform SonyLIV. It has more than 700+ movies and many TV shows.
It also produces original content like Lovebytes, Married Women Diaries, etc.
SonyLIV subscription cost
Its LIV Premium plan costs ₹299 for one month, ₹699 for six months, and ₹999 for one year.
Benefits available with SonyLIV subscription
You would get the following benefits:
- Latest international shows.
- You can also watch all live sports and TV channels.
- All LIV special+ & KBC PlayAlong gold.
- Also, Sony and SAB show on TV time.
- You can watch on two devices at-a-time.
Languages available in SonyLIV
The content is available in Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, and Punjabi.
Link to SonyLIV subscription
Upcoming content on SonyLIV
Gaana, JioSaavn, Apple Music, Amazon Prime Music, Wynk Music, Google Play, Spotify, and Hungama Music are some of India’s major OTT audio platforms.
Compare: the top 3 OTT platforms/video-streaming services in India
Following is a quick comparison of the top 3 OTT platforms in India. Do you think someone else should be there in the top 3? let us know in the comments section below.
- Price: ₹1,499/year.
- Devices at-a-time: two.
- Resolution: 1080p
- Top Pro: All Marvel superhero and kids content from Disney+ are available on it.
- Top Con: Needs more original content.
- Price: ₹999/year.
- Devices at-a-time: three.
- Resolution: 1080p
- Top Pro: Best original Indian movies and TV series.
- Top Con: Not that much variety.
- Price: ₹799/month.
- Devices at-a-time: four.
- Resolution: 4K
- Top Pro: Best original movies and TV series.
- Top Con: Very expensive.
Want to know which OTT platform I prefer? Find it in the concluding section.
Top 5 pros and cons of Over-The-Top (OTT) platforms
It’s a great tool of the modern days but only if enjoyed responsibly.
Following are some Pros and Cons of the OTT Platforms.
- You can choose what to watch.
- You can decide when to watch. Also, pause and play at your convenience.
- The quality of the content is better.
- International and regional language content is also available.
- Almost all devices can stream the media. You can consume it anywhere.
- Don’t binge-watch because it is harmful to health.
- Don’t get addicted. Enjoy it responsibly 😉
- Currently, there is limited censorship on OTT platforms. So need to put parental control on what kids are watching.
- Internet consumption goes up.
- With too many choices, you don’t know what to watch. Because of it, more time gets wasted in choosing what to watch.
Are there any OTT Platforms for watching regional content?
Most of the OTT platforms serve English and Hindi content. There are regional language content also available, and they are increasing every day.
Following are some of the famous regional OTT platforms:
- Aha Video (Telugu)
- Hoichoi (Bengali)
- Manorma Max (Malayalam)
- BS Value (Tamil)
Check in this OTT platform list for your preferred language content. If your favourite platform is not listed, let us know in the comment section, and we can add it to the list.
Amazon’s Audible is another great OTT platform for listening to your favourite books. Please read our complete guide on Amazon Audible here.
Following are some of the Frequently Asked Questions (FAQ)
Are OTT platforms in India regulated?
The Indian Government included OTT video streaming platforms under the Information and Broadcast (I&B) ministry. They have introduced a three-tier regulatory mechanism. The OTT platform itself will make Tier-one regulations by appointing a grievance redressal officer. Tier-two grievance redressal regulations will be made by a self-regulatory body comprised of all the OTT platforms. The I&B ministry would do Tier-three by setting a committee to hear grievances.
How are OTT platforms earning their revenue?
Most of the OTT platforms have paid subscription services, so that is their primary revenue stream. Ott platforms that provide content for free earn from advertisements. Also, big platforms like Netflix, Prime, etc., have now started producing their content to bring down their net cost.
Which is the best OTT platform to watch live cricket and sports?
Disney+ Hotstar and Sony LIV are your best OTT platforms to watch live IPL cricket matches. They also provide live streaming of other sports like soccer/football, tennis, etc.
Which is the best OTT platform for Hindi/Bollywood movies?
Amazon prime is the best OTT platform to watch Hindi/Bollywood movies. It also has a vast collection of old Hindi movies.
Which is the best OTT platform for English/Hollywood movies?
Netflix and Disney+ Hotstar are the best OTT platforms to watch English/Hollywood movies. They have a wide variety. Also, the latest movies and TV series are released here first.
Which is the best OTT platform for Children?
VOOT Kids and Youtube Kids is the best OTT platforms for kids. They have a vast collection that kids would love.
Which is the best OTT platform for Documentaries?
Discovery+ is the best OTT platform for watching documentaries. They cover documentaries on nature, history, sports, etc.
Which is the most expensive OTT platform?
Netflix is the most expensive, but the quality of content is also the best.
Which is the cheapest OTT platform?
Youtube is free but with advertisements. In paid subscription, Zee 5 has the cheapest subscription plans.
Can I watch the OTT platform on mobile?
Yes, you can watch OTT platforms mobile, tablet, laptop, computer, and TV.
Is Netflix an OTT platform?
Yes, it is!
I remember the days when I was a kid and used to watch programs on TV. They were primarily cartoons on Cartoon Network. I knew the schedule when my favourite programs started, and I planned my schoolwork around that to not miss my favourite shows.
But now I have the control, and I can watch what I want and when I want. The quality of content on these OTT platforms is also getting better. It is like the home delivery of your favourite movies and TV shows. Also, watching these varieties of content has increased my outlook on life. Today I know more about various cultures of the world. All thanks to these OTT platforms that are bringing the world to my home.
It is also much more cost-effective than going to cinemas. We make it a whole family affair. We all watch some of the movies together. It can’t replace the experience of a movie theatre but is better than cable TV.
OTT platforms are on the cusp of disrupting the status of cable and TV channels. By 2025, they would overtake all media platforms. Also, since the internet is reaching tier II+ cities, the growth of Over-The-Top platforms will multiply. Check out the OTT platform list.
Read about the complete winners’ list of Filmfare OTT awards 2020
What should you choose?
- Amazon Prime Video: If you’re starting and the budget is tight, go for Amazon Prime Video. It has the highest return-on-investment (ROI). The full features and services that you get for the price are tremendous. It also has vast Hindi content.
- Disney+ Hotstar: If you have kids or are a Marvel superhero movies fan, nothing is better than Disney+ Hotstar. News, sports and TV soaps are also available. Especially with their planned shows coming in 2021. You cannot miss it.
- Netflix: If you want quality, then go for Netflix. It has the best movies and shows. Their interface and service are also user-friendly.
Since I am a big fan of stand-up comedies, here is my top 10 stand-up comedies list. Do check it out!
Which OTT platform is the best?
I have subscriptions to all three. I know, I am rich! 😎 I live in a joint family, and together we have subscriptions to all three is a more accurate statement.
Netflix is the best OTT platform for me.
- It has the best interface.
- It’s so convenient.
- The Netflix Originals are the best.
- They are getting better with Hindi and regional content also.
- I have never faced any lag or speed issue with it.
My second best OTT platform is the Disney+ Hotstar. You can find all superhero movies and Disney movies here. It still needs to improve on its interface.
The year 2021 would be great with the lineup that all the OTT platforms have planned. I am excited about it.
Check out upcoming movies on each of the OTT platforms.
Check out upcoming TV series on each of the OTT platforms.
Let me know your thoughts in the comments section below.